The Minister of Tourism, Ms Lola Ade-John, has urged relevant stakeholders to develop, maintain and promote the nation’s tourism products, saying the products require national and global publicity.
Ade- John gave the advice on Wednesday in Abuja at the commemoration of the 2023 World Tourism Day with the theme “Tourism and Green Investment”.
The minister, who was represented by Alhaji Nura Kangiwa, the Director-General of National Institute for Hospitality and Tourism ( NIHOURTOUR), said “We must develop, promote and maintain tourism products.”
She added that taking tourism to the community level and showcasing the hidden germ of the villages in all regions advocating, teaching and preaching about it was key.
“This will in turn improve a customer experience, support and collaboration of all stakeholders.
“We will ensure that we continuously preach the message according to tourism so that we are all in alignment on how to make this journey fruitful.
“The creation of the tourism sector by Mr President, Sen. Bola Ahmed Tinubu, the first in Nigeria history is evident that government has taken unprecedented series of actions to enhance the performance and actions of the sector.
“This is a call to action to invest in Nigeria tourism sector by ensuring that our natural and cultural treasures remain vibrant and accessible to all. The future of Nigeria tourism is rich and together we will unlock its full potential,” she said.
In his remarks, the Minister of Federal Capital Territory, Mr Nyesome Wike, said that it was imperative to cultivate and create awareness about tourism. According to Wike, tourism has the potentials to create jobs, urging tourism stakeholders to come on board to develop the sector.
He also called for active private sector participation to harness the full potentials in the sector.